eldavojohn writes "Last week, Freescale Semiconductor announced their i.MX508 chip and a few days ago released a rather bland and boring announcement that it's available. But there was at least one interesting line from that press release, 'The i.MX508 applications processor is expected to be priced at less than $10 (USD) in quantities greater than 250K units.' Yes, less than ten dollars. This sparked a wave of articles detailing how this new chip will allow the sub-$99 e-reader to emerge and according to market research, consumers are THIRSTY for something much more affordable than the Kindle."
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