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The End of the PC Era and Apple's Plan to Survive

pickens (49171) writes | more than 4 years ago

Businesses 0

Hugh Pickens writes "Charles Stross has written a very interesting essay, ostensibly about the "real reason why Steve Jobs hates Flash," but really about how Jobs is betting Apple's future on an all-or-nothing push into a new market as Moore's law tapers off and the personal computer industry craters and turns into a profitability wasteland. Stross says that Apple is trying desperately to force the growth of a new ecosystem — one that rivals the 26-year-old Macintosh environment — to maturity in five years flat — the time scale in which they expect the cloud computing revolution to flatten the existing PC industry and turn PC manufaturers into suppliers of commodity equipment assembled on a shoestring budget with negligable profit. "Any threat to the growth of the app store software platform is going to be resisted, vigorously, at this stage," writes Stross. "And he really does not want cross-platform apps that might divert attention and energy away from his application ecosystem." The long term goal is to support the long-term migration of Apple from being a hardware company with a software arm into being a cloud computing company with a hardware subsidiary. "This is why there's a stench of panic hanging over silicon valley. this is why Apple have turned into paranoid security Nazis, why HP have just ditched Microsoft from a forthcoming major platform and splurged a billion-plus on buying up a near-failure; it's why everyone is terrified of Google," writes Stross. "The PC revolution is almost coming to an end, and everyone's trying to work out a strategy for surviving the aftermath.""

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