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Coming Soon: Web Ads Tailored to Your Zip+4 Read

Anonymous Coward writes | more than 4 years ago

Privacy 0

An anonymous reader writes "Your internet service provider knows where you live, and soon, it will have a way to sell your zip code to advertisers so they can target ads by neighborhood. If your local pizza joint wants to find you, they will have a new way to do that. National advertisers will be able to market directly to neighborhoods with like characteristics across the whole country using demographic data they’ve been gathering for decades.

Juniper Networks, which sells routers to ISPs, plans to start selling them add-on technology from digital marketer Feeva that affixes a tag inside the HTTP header, consisting of each user’s “zip+4 — a nine-digit zipcode that offers more accuracy than five-digit codes. Juniper hopes to sell the software to ISPs starting this summer, having announced a partnership with Feeva earlier this year."

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