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FTC strikes blow against astroturfing

angry tapir (1463043) writes | more than 3 years ago

Games 0

angry tapir writes "The U.S. Federal Trade Commission has settled a complaint it made against a public relations firm accused of using employees to pose as ordinary customers to post reviews of video games on Apple's iTunes store. Reverb Communications, based in Twain Harte, California, has worked with several video game developers, and employees of the firm posted several positive reviews of their clients' video games at iTunes between November 2008 and May 2009. It is likely the first astroturfing case the FTC has settled."
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