Beta
×

Welcome to the Slashdot Beta site -- learn more here. Use the link in the footer or click here to return to the Classic version of Slashdot.

Thank you!

Before you choose to head back to the Classic look of the site, we'd appreciate it if you share your thoughts on the Beta; your feedback is what drives our ongoing development.

Beta is different and we value you taking the time to try it out. Please take a look at the changes we've made in Beta and  learn more about it. Thanks for reading, and for making the site better!

AMD axes ATI brand

arcticstoat (993717) writes | more than 4 years ago

AMD 0

arcticstoat (993717) writes "Following weeks of rumours, AMD has now officially announced that it plans to axe the ATI brand on its graphics products. The processor maker says the decision to drop the 25-year-old brand was made after polling a large collection of "graphics-processor-aware consumers" in seven different countries, to ensure it had "permission" to dismiss it. According to AMD, the research revealed that a 'combination of AMD and Radeon actually proved to be a stronger combination than ATI and Radeon in the minds of processor-aware consumers, by a statistically significant amount.' Existing graphics products will retain the ATI brand, but new graphics chips such as the forthcoming Radeon HD 6000-series will now be branded with a new AMD Radeon logo. The same also goes for new Fire Pro products. Not only that, but several other brands also on the way out, including Sempron, Athlon Turion and Phenom, as well as AMD's Game and Live programmes. The idea is that future AMD-based systems will feature just a single AMD Vision logo."
Link to Original Source

cancel ×

0 comments

Sorry! There are no comments related to the filter you selected.

Check for New Comments
Slashdot Login

Need an Account?

Forgot your password?