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Sony, Universal to Beat Piracy with 'Instant Pop'

pickens (49171) writes | more than 3 years ago

Music 1

Hugh Pickens writes "The Guardian reports that Britain's two biggest record labels, Sony and Universal, plan to beat music piracy by making new singles available for sale on the day they first hit the airwaves hoping the effort will encourage young people to buy songs they can listen to immediately rather than copying from radio broadcasts online. Songs used to receive up to six weeks radio airplay before they were released for sale, a practice known as "setting up" a record. "What we were finding under the old system was the searches for songs on Google or iTunes were peaking two weeks before they actually became available to buy, meaning that the public was bored of — or had already pirated — new singles," says David Joseph. Sony, which will start the "on air, on sale" policy simultaneously with Universal next month, agreed that the old approach was no longer relevant in an age where, according to a spokesman for the music major, "people want instant gratification"."

1 comment

Welcome to the party... (1)

Immostlyharmless (1311531) | more than 3 years ago | (#34924194)

and the year 2011. I wasn't even aware that this was the way things were done, but yeah, not having something out there for the public to buy through legitimate channels and then crying 'OMGZORS PIRATES' when people find other ways to get what they want reeks of out and out stupidity. Perhaps they are finally learning to work with human nature instead of against it?
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