arcticstoat writes "It's been nearly three years since the PC Gaming Alliance announced its formation at GDC 2008, promising to 'advance the PC as a worldwide gaming platform.' Since then, Activision-Blizzard has publicly left the alliance, Sony DADC – developer of the controversial SecuROM DRM software – has signed up and some people are wondering if the PCGA is really acting in the best interests of PC gamers. However, in December 2010 the alliance appointed a new president — Intel's Matt Ployhar — who's promising to make some changes. In this in-depth interview, Ployhar reveals that he wants to tempt Activision Blizzard back to the alliance, saying that 'Activision’s Kotick and Blizzard’s Morhaime may be more aligned with our future objectives than they may realise.' He also discusses Sony DADC's role in the alliance, and the group's stance on DRM, explaining that its research can 'really help to influence Sony DADC's and other members’ awareness of key trends taking place in the PC gaming ecosystem. Given the trend of retail's diminishing presence, free-to-play, games moving towards authentication, game streaming and so on, it’s really hard to divine where DRM solutions fit into this equation in the future.""
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