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Apple's Secret Weapon to Win the Tablet Wars

Hugh Pickens writes (1984118) writes | more than 3 years ago

Businesses 0

Hugh Pickens writes writes "International Business Times reports that when manufacturers trotted out their Android tablet prototypes during the CES show two months ago, pundits were happy to toll the death knell for the Apple's iPad, but now manufacturers are discovering that simply making a good tablet does not guarantee that it will sell — much to the chagrin of Motorola and its Xoom product. Now it is plain for all to see that Apple's secret weapon is their network of dedicated Apple stores worldwide where dedicated sales people are not only able to better explain its tablet to consumers but Apple also captures more margin than competitors who have to share margin with retail partners. Apparently, we are not going to see a repeat of the Android ambush of the smartphone market where the combined, price, savvy marketing, and modulated supply releases of the iPhone created so much aspirational demand in the market that buyers simply surged at the chance to buy what was perceived to be an equivalent product at lower prices. "Motorola's Xoom is only the first to face these problems," writes AA Defensor. "Soon RIM's Playbook, and HP's TouchPad will hit the shelves and unless they can do something drastic over the short term, it might remain to be an iPad market. But not because they did not build a good product.""

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