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TV networks still clueless on Web strategy

the simurgh (1327825) writes | more than 3 years ago

Television 0

the simurgh (1327825) writes "Why are the nation's largest TV networks teasing viewers? In what might be their dumbest move yet, Walt Disney's (NYSE: DIS) ABC and CBS(NYSE: CBS) are among those giving limited access to some episodes of their most popular shows — but mostly through their own websites.

By contrast, Amazon, Hulu, Netflix, and YouTube have built-in search and tagging systems that make it simple to find related content. They help us discover and try new shows. They get us hooked, to the point where we'll set up our DVR just to find the next live episode.

But don't tell this to CBS, ABC, and the other networks. They aren't interested in the free advertising. All they want is to sell. Embrace streaming before it's too late, Tinseltown."

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