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Women Remain The Ignored Audience In Gaming

donniebaseball23 (1888144) writes | more than 3 years ago

Games 0

donniebaseball23 (1888144) writes "Research firm Interpret has released its new report, “Games and Girls: Video Gaming’s Ignored Audience”, which finds that while the female audience in gaming has grown, games tailored to their needs and preferences continue to go missing. Women represent 50% of the market and their usage of HD consoles like Xbox 360 and PS3 is rising. "It remains to be seen whether developers and marketers will effectively invest in understanding and exploiting the undertapped female gaming market," said Courtney Johnson, analyst for Intrepret."
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