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Fans Take Offense at Microsoft Amy Winehouse Tweet

Hugh Pickens writes (1984118) writes | about 3 years ago

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Hugh Pickens writes writes "TFTS reports that Microsoft is coming under fire for their Tweet mentioning Amy Winehouse’s passing and encouraging people to buy Winehouse songs on the Zune service. Microsoft UK’s PR Twitter feed issued the following Tweet: "Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune" followed by a link to the Zune website where fans could buy the Winehouse album. Angry Winehouse fans began attacking Microsoft for seemingly trying to commercialize and profit on Winehouse’ death and after receiving tweets in reply such as “Stay classy, Microsoft PR Jackals” and “Talk about cashing in on someones death!” Microsoft UK apologized, adding: "Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated. Far from the case, we assure you." Microsoft is not the only company to advertise Amy Winehouse music in the wake of her death. Apple is running a “Remembering Amy” advertisement and Amazon has a Amy Winehouse 1983-2011 box on both its “Music” and “MP3 pages. "Does bringing attention to a star’s death in collusion with offering products or merchandise step over the line?" writes Josh Wolford. "Or is it just timely marketing? ""

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