one-egg writes "Netflix CEO Reed Hastings has just announced, in an e-mail to subscribers that is duplicated in a blog post, that he isn't sorry for the recent disastrous decision to raise prices under the guise of charging separately for streaming. Though he begins with "I messed up. I owe you an explanation", there is no actual admission of error. Instead, he compounds the original mistake by announcing that the well-regarded DVD-by-mail service will be split off from Netflix and renamed "Qwikster". He writes, "A negative of the renaming and separation is that the Qwikster.com and Netflix.com websites will not be integrated. So if you subscribe to both services, and if you need to change your credit card or email address, you would need to do it in two places. Similarly, if you rate or review a movie on Qwikster, it doesn't show up on Netflix, and vice-versa. "
Can they get any more clueless than this? Are they TRYING to drive their company into bankruptcy?"
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