feidaykin writes "According to the Netflix blog, the company will be rebranding its movies-by-mail service to "Qwikster." Co-Founder and CEO Reed Hastings says the new name refers to "quick delivery." Qwikster will also offer game rentals. The Netflix name will continue to be used for streaming content. Hastings also offers an apology for the recent pricing debacle, claiming he "messed up" the announcement. On the topic of further pricing changes, he states that "we're done with that!""
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