cramco writes "Moments ago, a U.K. software company announced at the Professional Association for SQL Server (PASS) conference in Seattle that it would send a lucky contestant to space. Across town a few months ago, the Space Needle in Seattle announced a similar trip. Something in the water or in that double-mocha-mint latte with a twist?
The Space Needle promotion is simple: Space Needle, space trip, 50th anniversary of an iconic tourist attraction. The other one’s a bit trickier. The sponsors are sending a DBA into space. Why? And why put them through five weeks of quizzes and technical challenges presented within B-movie-looking videos involving rubber Martians, small dogs, alien body parts and one of their own acting very strangely?
Well, as any developer knows, DBA stands for Don’t Bother Asking."
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