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Why We Agonize Over Buying $1 Apps

theodp (442580) writes | more than 2 years ago

Google 1

theodp (442580) writes "When it comes to explaining decision making and behavioral economics, Dan Ariely is the man. In his latest blog post, Ariely tackles the irrationality of app buying, explaining why the thought of paying even $1 for an app turns into an agonizing decision for those perfectly willing to spend $4 on coffee, or $500 on devices that they arguably don't really need. Had Apple created a really low minimum price for apps — say $0.15 — instead of offering free apps on day one, Ariely suggests, we would be anchored to the idea that apps should cost something. 'Then paying more (maybe even $2) for an app would be a simpler step,' he concludes, 'maybe one that we could take as easily as paying $4 for a latte.'"

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or something else entirely (0)

Anonymous Coward | more than 2 years ago | (#38517472)

I've not purchased a great number of mobile applications which I would pay for simply because I don't trust the payment system and can't be bothered setting it up.

So, everything on my phone is either freeware or came with the phone (crapware mostly outside of the google apps).

Has anyone really looked at how to get users to jump that first hurdle: paying for something once.

As for the coffee.. I can pay for coffee with cash, and no one cares either way if I do or don't have a coffee; there are lots of coffee shops around, or I can make my own if I feel like it.. but I will only plonk down $4 for a cup of coffee if I need it or really want it. Same with any mobile application..

but then, if I had a system for payment already set up which I trusted.. it would be much easier to spend.

The recent controversy over phone data loss, the lack of a basic (at least!) firewall and lack of basic control of my device has also contributed to my attitude of avoiding purchases. I don't trust my phone. It may or may not be spying on me; some applications definitely are connecting to the internet - without my permission; and generally I distrust the platform because I can't see what it is doing.

Perhaps when this list of issues is addressed I will start to buy applications.

No, I will not root my phone. Lots of reasons why but #1 is that I can't afford to be without it right now.

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