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Why did Apple show OS X 10.8 to tech sites before developers?

MrSeb (471333) writes | more than 2 years ago

Operating Systems 0

MrSeb writes "In a decisively uncharacteristic twist, Apple has unveiled Mac OS X Mountain Lion (10.8) through a press release. A handful of top tech blogs have had their hands on a preview version for the last week, and now Apple has announced that the Developer Preview is available to members of the Mac Developer Program. There’s no keynote, no boom!, and certainly no one-last-thing. It is very, very odd for tech sites to get their hands on a new operating system before developers. Usually this is only done when a company expects backlash from developers, and so it tries to preempt bad publicity by handing an almost-exclusive story to googly-eyed reviewers. What exactly is Apple afraid of?"

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