Beta
×

Welcome to the Slashdot Beta site -- learn more here. Use the link in the footer or click here to return to the Classic version of Slashdot.

Thank you!

Before you choose to head back to the Classic look of the site, we'd appreciate it if you share your thoughts on the Beta; your feedback is what drives our ongoing development.

Beta is different and we value you taking the time to try it out. Please take a look at the changes we've made in Beta and  learn more about it. Thanks for reading, and for making the site better!

Why gay men are worth 2.5x as much to Facebook

Barence (1228440) writes | more than 2 years ago

Facebook 2

Barence writes "PC Pro has a feature on how social networks sold your privacy, which includes some interesting comparisons on the value of different demographics to Facebook.

For example, an advert that targets everyone within a 10-mile radius of a medium-sized British town (Dorking) is valued at 28p per click by Facebook's advertising tool. However, targeting single gay men in the area with a preference for nightclubbing raises the price to 71p per click — 2.5x the price of targeting the general public.

Such precise targeting also raises other issues. Whittling down ads to target such precise demographics can result in ads targeting as few as 20 people, making it theoretically possible to identify those targeted. "I think the worst scenario might be where someone who hates gays uses Facebook’s targeting to identify gay users and later attack them,”scientific director of the Max Planck Institute for Software Systems."

Link to Original Source

cancel ×

2 comments

Sorry! There are no comments related to the filter you selected.

The WORST scenario? Really? (1)

Kaikopere (892344) | more than 2 years ago | (#39472775)

The worst thing that director can think of happening is a single psychopath using that information to attack people? Maybe my tin foil hat is showing, but isn't it a lot more scary to have detailed demographic lists in the hands of a government or an organization like RIAA? Target has already got their statisticians working on minority report like predictions [slashdot.org] . What if some bureau discovers that some demographic is much more likely to (insert some society destroying activity) and decides to pre-emptively (search/incarcerate/re-educate) them?

Check for New Comments
Slashdot Login

Need an Account?

Forgot your password?

Submission Text Formatting Tips

We support a small subset of HTML, namely these tags:

  • b
  • i
  • p
  • br
  • a
  • ol
  • ul
  • li
  • dl
  • dt
  • dd
  • em
  • strong
  • tt
  • blockquote
  • div
  • quote
  • ecode

"ecode" can be used for code snippets, for example:

<ecode>    while(1) { do_something(); } </ecode>