derekmead writes "How, exactly, did Reddit get so big? Well, according to Reddit cofounder Steve Huffman, in the early days the Reddit crew just faked it ‘til they made it. In a video for Udacity, an online source for education and lectures, Huffman describes how the first Redditors populated the site’s content with tons of fake accounts.
These days, with the site’s users wary of people using expendable accounts to try to seed their own content, it seems nuts that an army of fakers would be seeding content all over the site. But early on, Huffman said that using fake accounts driven by the founders was key to building the tone they wanted to the site. Basically, by populating the site with accounts whose strings they pulled, the Reddit crew could shape the discourse and sharing of the site in the direction they wanted, and as the real user base grew, those standards held, allowing the fake accounts to fade away."
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