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Orbitz Showing Mac Users More Expensive Hotels

dracocat (554744) writes | about 2 years ago

Advertising 3

dracocat (554744) writes "Orbitz has discovered that Mac users pay up to 30% more for their hotels than those using Windows. In response it has begun to experiment with showing more expensive hotels to Mac users. The WSJ Article claims that this sort of targeting will only become more prevalent in the future.

The WSJ has confirmed through searches that the results for Mac users are many times more expensive than those shown to Windows users. Orbitz has replied that users always have the option to re-order by price if they don't like the initial order of hotels provided.

I generally am on board with using data to show more relevant results, but not sure how I feel about the supposed relevant results being more expensive. Is this inevitable or do we need some sort of screen bias protection?"

Link to Original Source

3 comments

It has finally comes down to this ---- (0)

Taco Cowboy (5327) | about 2 years ago | (#40447895)

That the Windows users are cheapskates and the Mac users are suckers

Linux users, on the other hand ...
 

Re:It has finally comes down to this ---- (0)

Anonymous Coward | about 2 years ago | (#40448151)

The Mac users aren't being charged more, they're being shown nicer pricier places first. The wording of the story here is misleading. "Many times more" should read "often more". It's not a multiple of many times. The site had observed that Mac customers they'd had tended to pick options that were about 30% more, so they are just trying to first show them what they thought they wanted.

More Mac users are willing to pay more to get something nice. Looking at it another way, the lowest price isn't necessarily the best value.

Of course there are Windows user that spend plenty, and have recent gear, but there's a larger share that are either at the bottom end of the price spectrum, or are running really old machines. Differences in spending can also be seen in Mac software and iOS purchases compared to what users of other platforms spend.

http://uk.reuters.com/article/2012/06/26/us-orbitz-mac-idUKBRE85P01F20120626 [reuters.com]

Travel Agents rejoice or get Android? (1)

aisnota (98420) | about 2 years ago | (#40448089)

The nature of a combination of business intelligence and the market allowing prejudicial pricing means a new red line.

That red line is one where consumers see red. Discriminatory pricing just because you can do it, or even legally available is just going to need a counter-balance. This is the opposite of the the merito-cratic systems. Instead it is a highway robbery mentality sanctioned by the user base. Passive user base that is now.

Perhaps a system of proxy access or what-ever is going to come the forefront.

Travel agents may just come back into vogue, they can live on less than a 30% margin if they get enough volume of business.

Think about your travel agent or travel droid?

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