dracocat writes "Orbitz has discovered that Mac users pay up to 30% more for their hotels than those using Windows. In response it has begun to experiment with showing more expensive hotels to Mac users. The WSJ Article claims that this sort of targeting will only become more prevalent in the future.
The WSJ has confirmed through searches that the results for Mac users are many times more expensive than those shown to Windows users. Orbitz has replied that users always have the option to re-order by price if they don't like the initial order of hotels provided.
I generally am on board with using data to show more relevant results, but not sure how I feel about the supposed relevant results being more expensive. Is this inevitable or do we need some sort of screen bias protection?"
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