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Jack Daniels Shows How to Write a Cease and Desist Letter

NormalVisual (565491) writes | more than 2 years ago


NormalVisual (565491) writes "When the Jack Daniels distillery recently became aware of a book whose cover they felt substantially infringed their trademark, they didn't go into instant "Terminator mode" — instead, they wrote a very thoughtful, civil letter to the infringing party, and even offered to help defray the costs of coming into compliance. I believe plenty of other companies (and many in the tech world) could use this as an example of how *not* to alienate people and come off looking like a bunch of greedy jerks."
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Past experience with JD (1)

dpilot (134227) | more than 2 years ago | (#40735307)

Back when I was in college, some guys I knew wrote a letter to Jack Daniels, asking if they could buy whiskey by the barrel. They received a response on the official company letter head, politely declining. The letterhead itself was quite impressive, in black, dark green, and gold-leaf.

It finished, "but we're always happy to hear from a satisfied customer."

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