recrudescence writes "HumbleBundle, a Previously-100%-DRM-free games (and not only) website, promoting indie developers via regular, pay-what-you-want events, has now started introducing restrictions on what users can do with their purchases. HumbleBundle gained popularity over other similar schemes, partly due to its policy that all content included in bundles should be DRM-free, and run on all three major desktop operating systems (i.e. including Linux). In their latest bundle, they introduced a new 'accounts' feature, which irreversibly links all past purchases with that account, rendering previously open key pages inactive. In other words, you can no longer share a bundle with a friend. While this isn't as restrictive as, say, Steam, (a game can still be downloaded by the account holder, then transferred, for instance), it is a surprising move for an organisation whose business model relies on good-will and trust; restricting access rights in this way is more likely to alienate users, and hurt HumbleBundle's business model, rather than secure it."
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