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ArenaNet Suspends Digital Sales of Guild Wars 2

kungfugleek (1314949) writes | about 2 years ago

Games 0

kungfugleek (1314949) writes "Throughout the launch of subscription-free MMO Guild Wars 2, ArenaNet has stated that the player-experience is their top priority and, if necessary, they would suspend digital sales to protect their servers from crushing loads. While the launch has been considerably more stable than most big-budget MMO's in recent months, some players, especially those in Europe, have experienced trouble logging in and getting booted from servers. So yesterday, ArenaNet held true to their word, and temporarily suspended digital sales from their website. Personally, I think this is an incredible show of customer-centered focus. To turn down purchases, especially first-party purchases, where the seller gets a higher percentage of the sale, during a major title's first week of sales, would be inconceivable by other companies. Is this a bad move for ArenaNet? Will there be enough of a long-term payout to make up for the lost sales? And does this put pressure on other major studios to follow suit in the face of overwhelming customer response?"
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