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"I'm Lovin' It": Fast-Food Logos 'Imprinted' in Children's Brains, Study Says

bbianca127 (2704773) writes | about 2 years ago


bbianca127 (2704773) writes "A study has found that fast-food logos are branded into the minds of children at an early age, perhaps fueling the U.S.'s obesity epidemic. The study showed children 60 logos from popular food brands and 60 logos from popular non-food brands. Researchers found that, when shown images of fast-food brands, the parts of kids' brains linked with pleasure and appetite lit up. This is concerning because marketers tap into those portions of the brain long before children develop self-control, and most foods marketed to kids are high in calories, sugar, sodium, and fat."
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Obvious Solution (1)

Greyfox (87712) | about 2 years ago | (#41454093)

Fit the child with a shock collar that goes off every time a... well pretty much any... television commercial comes on. That'll break the chubby little rugrats' love affair with fast food pretty quickly!

Or, you know, just exercise some discipline as a parent, ban sodas and sugary drinks, and teach them good food habits from that very young age. Ha ha ha ha ha! Just kidding! Like anyone's going to do that! It would involve that R word we hate so much... responsibility! Honestly I'm surprised most of those people even managed to reproduce, as involved as they are with their own health and well-being!

I bet I could hack up some Linux code to autodetect children's advertising and fire the collar! Plug it into a Raspberry PI, wire it all up with a 9 volt battery and you're golden! Patent that shit and make a million bucks right there.

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