Nate the greatest (2261802) writes "Do you remember when Netflix decided to spin off the DVD service as Qwikster, only they forgot to check the related Twitter account first? B&N didn't quite goof that badly today, but they came close. It turns out NookMedia.com is registered to a Swedish software developer, and so is the Twitter handle. Mattias Hallqvist could not be reached for comment so we don't know yet of he likes being the new face of B&N ebook efforts." Link to Original Source
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