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Producing The iPhone 5 Pits Quality Against Speed

redletterdave (2493036) writes | about 2 years ago

Businesses 0

redletterdave writes "After one out of every three customers complained about their iPhone 5 being "scuffed out of the box," Apple has since doubled down on its supply and manufacturing chains in Asia and tightened the quality control standards at Foxconn, its foremost manufacturing plant. Unfortunately, this quality crackdown across the production lines has resulted in unintended consequences, including disgruntled line workers, fights between employees, and an overall deceleration on the phone’s production. In other words, if Apple tells Foxconn to pick up its pace, more iPhone 5 models will be scratched and scuffed out of the box; on the flip side, if Apple tells Foxconn to perform more quality control measures, speed is slowed substantially, output and sales drop, and workers are pressured even more to deliver a perfect product, every time. It all boils down to one simple fact: Apple can’t have its cake and eat it too."
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