another random user (2645241) writes "Nintendo has confirmed that it will lose money on every sale of its Wii U console at launch.
The Japanese firm's president revealed the news after the firm cut its profit forecast.
It marks a change in the company's business strategy. The decision to abandon the prospect of immediate profits in order to maximise later earnings is part of a growing trend in the tech world.
Nintendo might have altered course to take advantage of the fact that neither Microsoft nor Sony have announced their next-generation consoles yet.
Its pursuit of the more casual gamer means it has also had to take account of the keenly priced tablet market which attracts a similar consumer."
Link to Original Source