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iPad Mini costs $24 more to make than Kindle Fire HD

sweetpea86 (2546266) writes | about 2 years ago

Apple 0

sweetpea86 (2546266) writes "... but retails for $130 more. Teardowns of the Apple iPad Mini and the Amazon Kindle Fire HD have revealed that the two devices cost almost the same amount to manufacture, despite the retail prices being significantly different. Andrew Rassweiler, senior principal analyst of teardown services for IHS iSuppli, explains that Apple is sticking to the premium brand strategy it has always used for its media tablet and smartphone products, whereas Amazon is banking on content. Could Amazon's strategy pose a competitive challenge to Apple’s media tablet dominance?"
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