concealment writes "I’ve heard anecdotally about a huge brand that was complaining recently because it has spent four years building a following of millions of people, promoting its Facebook presence (and, by implication, Facebook itself) on expensive television ads — and now Facebook has flipped a switch and, overnight, their reach dropped by 40%.
You might argue that Facebook has an integrity problem. What it has done here is a classic bait-and-switch maneuver, one where you change the rules after you get everybody into the tent. It’s the kind of thing you expect from a used-car dealer, not a big publicly traded company.
(Note to Editors: a prior article on this topic, by the same author, was posted yesterday. However, this is an interesting followup that suggests the downfall of Facebook is at hand.)"
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