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Contrary to popular belief, free mobile apps have dazzling profit potential

brocket66 (2712505) writes | about 2 years ago


brocket66 (2712505) writes "The app market has just demonstrated decisively how profitable and well-functioning it is. This is particularly true of the free app market — the very niche many thought would damage the overall app market by undercutting demand for paid apps.

This past year has proven that free apps are more profitable than paid apps. The “monetization window” of app companies is nowhere near closing; on the contrary, the latest statistics are persuading an increasing number of venture capital firms to jump right in."

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