concealment writes "If Google is to achieve its stated mission to “organize the world's information and make it universally accessible,” says Wiley, it must find out about those hidden needs and learn how to serve them. And he says experience sampling—bugging people to share what they want to know right now, whether they took action on it or not—is the best way to do it. “Doing that on a mobile device is a relatively new technology, and it’s getting us better information that we really haven’t had in the past,” he says.
Wiley isn’t ready to share results from the study just yet, but this participant found plenty of examples of relatively small pieces of information that I’d never turn to Google for. For example, how long the line currently is in a local grocery store. Some offline activities, such as reading a novel, or cooking a meal, generated questions that I hadn’t turned to Google to answer—mainly due to the inconvenience of having to grab a computer or phone in order to sift through results."
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