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Users abandon ship if online video quality is not up to snuff, says study

Anonymous Coward writes | about 2 years ago

Media 0

An anonymous reader writes "The first large scientific study of how people respond to poor video quality on the Internet paints a picture of ever rising user expectations and the willingness to abandon ship if those expectations are not met.

Some nuggets...
1) Users are willing to wait for no more than 2 seconds for a video to start playing, with each additional second adding 6% to the abandonment rate.
2) Users with good broadband connectivity expect faster video load times and are even more impatient than ones on mobile devices.
3) Users who experience video freezing watch fewer minutes of the video than someone who does not experience freezing. A 1% freezing causes 5% less minutes watched.
4) Users who experience failures when they try to play videos are less likely to return to the same website in the future.

BIG data analyzed (260+ million minutes of video) and some cool new data analysis techniques used."

Link to Original Source

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