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Verizon Patent Helps Deliver Relevant Ads By Eavesdropping On Conversations

MojoKid (1002251) writes | about 2 years ago

Advertising 0

MojoKid writes "It's a patent that sounds like a plot description for a science-fiction movie or the result of Apple's Siri and Google's AdSense mating. With it, Verizon could program its set-top boxes to survey a room to determine relevant ads to display either on your television or mobile phone. Sound a bit scary? It kind of is. Verizon's new technology can work a variety of ways. For starters, it can listen in on conversations — whether it be with someone else in the room or on the phone — and pick out keywords that would aide it in its duties. In reality, it's simple stuff in this day and age, but that doesn't make it any less off-putting. Imagine arguing with your significant other and then seeing marriage counseling ads on the TV — or better, cuddling and then seeing ads for contraceptives."
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