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Salesforce.com: It Took a Cloud to Re-Elect Obama

theodp (442580) writes | about 2 years ago

Privacy 0

theodp (442580) writes "Vivek Kundra, who joined Salesforce.com after serving as the nation's first CIO, said Obama’s re-election campaign used Salesforce.com to gauge the feelings of core voters. '[The platform allowed] the campaign to aggregate sentiment in real time and [gave it] the ability to and mobilize people in the field,' Kundra said. On its blog, Salesfoce.com is also touting 'The Obama Campaign’s Salesforce Success', saying it took a cloud to get the President re-elected: 'Never before could campaigners do so much to connect, listen, measure, and respond; never before did their success depend so much on doing it.' Salesforce.com CEO Marc Benioff was 1 of 35 co-chairmen of the presidential campaign, and played host to Obama at pricey fundraisers at both his home and Salesforce.com headquarters (motorcade video) for high-rolling donors. So, with lawmakers blurring the line between data mining and cyberstalking, is resistance against companies tying people's real-life identities to their online browsing habits futile?"

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