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Google's Second Brain: How the Knowledge Graph Changes Search

waderoush (1271548) writes | about a year and a half ago

Google 0

waderoush writes "Last spring Google introduced its English-speaking users to the Knowledge Graph, a vast semantic graph of real-world entities and properties born from the Freebase project at Metaweb Technologies (which Google acquired in 2010). This month Google began showing Knowledge Graph results to speakers of seven other languages. Though the project has received little coverage, the consequences could be as far-reaching as previous overhauls to Google’s infrastructure, such as the introduction of universal search back in 2007. That’s because the Knowledge Graph plugs a big hole in Google’s technology: the lack of a common-sense understanding of the things in its Web index. Despite all the statistical magic that made Google’s keyword-based retrieval techniques so effective, ‘We didn’t ever represent the real world properly in the computer,’ says Google senior vice president of engineering Amit Singhal. He says the Knowledge Graph represents a ‘baby step’ toward future computer systems that can intuit what humans are searching for and respond with exact answers, rather than the classic ten blue links. ‘Now, when you encounter encounters the letters T-A-J-M-A-H-A-L on any Web page, the computers suddenly start understanding that this document is about the monument, and this one is about the musician, and this one is about a restaurant,’ Singhal says. ‘That ‘aboutness’ is foundational to building the search of tomorrow.’"
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