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Acer Rethinks the "Tablet Bubble", Launching $99 Tablet

retroworks (652802) writes | about a year and a half ago

China 0

retroworks writes "In August 2011, Acer Chairman JT Wang declared that the consumer affection for tablets had already begun to cool, basically labelling it a fad (Slashdot). What a difference a year (and a half) makes. Acer now plans to introduce a "category killer" $99 tablet. "In the past few months, we've made project roadmap changes in response to big changes in the tablet market," according to a source at the Wall Street Journal [Eva Dou blog] . "The launch of the Nexus 10 has changed the outlook for what makes competitive pricing." Acer is aiming the new tablet at emerging markets, competing with Chinese "white box" tablets (already available in Shenzhen at $45 each) ."
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