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Ask Slashdot: How much average bandwidth consumed by ad banners?

Anonymous Coward writes | about a year and a half ago

0

An anonymous reader writes "I've been attempting to do research on how much bandwidth ad banners use up, on average, on websites around the internet. I have found 1 evidence so far (see below). However, I require more.

"The paper (lead author Abhinav Pathak at Purdue, http://research.microsoft.com/en-us/people/mzh/eurosys-2012.pdf), to be presented at the EuroSys 2012 conference in April, finds that most of the energy used by free apps is spent handling third-party advertising modules. In addition, code bugs can also be energy-wasters, doing things like leaving idle comms channels open (source = http://www.theregister.co.uk/2012/03/19/ads_suck_batteries/ )"

Can anyone shed anymore light on the subject of how much data, cpu cycles, and room for the introduction of malware that ad banners introduce to users dismay online? Thank you."

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