×

Welcome to the Slashdot Beta site -- learn more here. Use the link in the footer or click here to return to the Classic version of Slashdot.

Thank you!

Before you choose to head back to the Classic look of the site, we'd appreciate it if you share your thoughts on the Beta; your feedback is what drives our ongoing development.

Beta is different and we value you taking the time to try it out. Please take a look at the changes we've made in Beta and  learn more about it. Thanks for reading, and for making the site better!

Uocoming book gives look at early Apple designs

SternisheFan (2529412) writes | about a year ago

Apple 1

SternisheFan (2529412) writes "CNET's Christopher MacManus writes:
  Apple Hartmut Esslinger ruled Apple's design roost in the 1980s. He exposes some of his original eye-catching concepts for the Mac and other gadgets in an upcoming book. may find themselves foaming at the mouth over some retro conceptual Mac computer photos featured in Hartmut Esslinger's upcoming book "Design Forward: Creative Strategies for Sustainable Change."
  The book explores Esslinger's journey as a German designer who worked with Sony, Louis Vuitton, and others before moving on to Apple in 1982. Apple hired Esslinger to transform the successful yet scattered startup into a brand with a globally recognizable design mantra.
  The book, which was written about earlier by Designboom, sheds light on some stunning Apple product concepts, many of which came to fruition years — or in some cases decades — later. You can see a few of these concepts here in our blog post, but head on over to Designboom to see more of Esslinger's prototype Mac desktop computers, a phone, a laptop, and even a tablet.
  An excerpt from the book reveals how a 28-year-old Steve Jobs aspired to bring the company together from the inside out through its product design:
  "The company's [then] CEO, Michael Scott, had created different business divisions for each product line, including accessories such as monitors and memory drives. Each division had its own head of design and developed its products the way it wanted to. As a result, Apple's products shared little in the way of a common design language or overall synthesis.
  In essence, bad design was both the symptom and a contributing cause of Apple's corporate disease. Steve's desire to end the disjoined approach gave birth to a strategic design project that would revolutionize Apple's brand and product lines, change the trajectory of the company's future, and eventually redefine the way the world thinks about and uses consumer electronics and communication technologies.""

Link to Original Source

1 comment

Edit required... (1)

SternisheFan (2529412) | about a year ago | (#42415781)

Edit needed in first paragraph, should read, "Apple fanatics may find themselves foaming at the mouth over some retro conceptual Mac computer photos featured in Hartmut Esslinger's upcoming book "Design Forward: Creative Strategies for Sustainable Change."
Check for New Comments
Slashdot Account

Need an Account?

Forgot your password?

Don't worry, we never post anything without your permission.

Submission Text Formatting Tips

We support a small subset of HTML, namely these tags:

  • b
  • i
  • p
  • br
  • a
  • ol
  • ul
  • li
  • dl
  • dt
  • dd
  • em
  • strong
  • tt
  • blockquote
  • div
  • quote
  • ecode

"ecode" can be used for code snippets, for example:

<ecode>    while(1) { do_something(); } </ecode>
Sign up for Slashdot Newsletters
Create a Slashdot Account

Loading...