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Disney Wants to Track You With RFID

Antipater (2053064) writes | about a year and a half ago

Privacy 3

Antipater (2053064) writes "Disney parks and resorts have long had a system that combined your room key, credit card, and park ticket into a single card. Now, they're taking it a step further by turning the card into an RFID wristband (called a "MagicBand"), tracking you, and personalizing your park experience, targeted-ad style.

"Imagine booking guaranteed ride times for your favorite shows and attractions even before setting foot in the park," wrote Tom Staggs, chairman of Walt Disney Parks and Resorts, in a blog posting on Monday. "With MyMagic+, guests will be able to do that and more, enabling them to spend more time together and creating an experience that’s better for everyone."

Disney does go on to talk about all the things you can opt out of if you have privacy concerns, and the whole system seems to be voluntary or even premium."
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3 comments

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New motto (1)

LeadSongDog (1120683) | about a year and a half ago | (#42520645)

"At Disney, our product is your child!"

Migratory habits (1)

Curseyoukhan (2601315) | about a year and a half ago | (#42522327)

We should be grateful they aren't stapling them to our ears.

Interesting concept (1)

A nonymous Coward (7548) | about a year and a half ago | (#42523713)

Make the snoopiness premium and people will pay to be watched; make it mandatory and they will be outraged and try to bypass the snoopers.

I wonder if that is their plan?

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