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SSD prices fall dramatically in 2012 but increase in Q4

crookedvulture (1866146) writes | about 2 years ago

Data Storage 0

crookedvulture writes "Solid-state drives became much more affordable in 2012. The median price for 240-256GB models fell by about 44% over the course of the year and now sits around 83 cents per gigabyte. Lower-capacity drives also got cheaper, albeit by smaller margins that kept median prices from dipping below the $1/GB threshold. Surprisingly, most drives actually got more expensive over the fourth quarter, despite Black Friday and other holiday sales. This upswing was driven largely by OCZ's decision to back off its strategy of aggressively discounting drives to gain market share, allowing its rivals to raise prices, as well. Although some new models arrived with next-generation 19- and 20-nm NAND that should be cheaper to produce, those drives didn't debut at lower prices. We may have to wait a while before SSD makers pass the savings along to consumers."
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