netbuzz writes "An iPhone case with a built-in cup holder? The designers were looking for $25,000 to make it on the crowdsourcing site Indiegogo. One look at the contraption should have been enough to convince anyone that the thing was a joke, or a publicity stunt, but a number of mainstream press outlets (LA Times, UPI) and bloggers took the bait with little or no realization that that they might be on the wrong end of the hook. Today the Dutch marketing firm behind the effort acknowledged that it was “a joke.”"
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