cylonlover (1921924) writes "Leaving definitions aside for the moment, it's fair to say that an addictive computer game is likely to be a more successful product than a game that is merely fun to play. Games developers apply numerous techniques and tests in an attempt to evaluate which games will hit the right buttons. Now researchers at Academia Sinica and the National Taiwan University (ASNTU) have developed a direct test for the addictiveness of a computer game based on physiological responses of a group of new players." Link to Original Source
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