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Buying Their Way Onto The NY Times Bestsellers List

Freshly Exhumed (105597) writes | about a year ago

Advertising 4

Freshly Exhumed (105597) writes "An endorsement from Oprah Winfrey. A film deal from Steven Spielberg. A debut at the top of The New York Times bestsellers list. These are the things every author craves most, and while the first two require the favor of a benevolent God, the third can be had by anyone with the ability to write a check — a pretty big one to ResultSource, a San Diego-based marketing consultancy ...in what Forbes says is essentially a laundering operation aimed at deceiving the book-buying public into believing a title is more in-demand than it is. Soren Kaplan, a business consultant and speaker, hired ResultSource to promote his book “Leapfrogging.” Responding to the WSJ article on his website, Kaplan breaks out the economics of making the list.“It’s no wonder few people in the industry want to talk about bestseller campaigns,” he writes “Put bluntly, they allow people with enough money, contacts, and know-how to buy their way onto bestseller lists.”"

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4 comments

Why is this very recent submission RED already? (1)

davidwr (791652) | about a year ago | (#42991853)

OK, who is running the "getsubmissionaccepted" campaign and who is paying for it?

j/k, I hope.

Does anyone care anymore? (1)

thewolfkin (2790519) | about a year ago | (#42994759)

NYTBS is a great little icon to have on the cover of the book but it's becoming almost irrelevant for all but the most casual of readers. I think it's become almost a lower bar. As in "oh this book is didn't even get the NYT list mark. So i get why everyone buys their way onto this list but it doesn't reflect to readers a degree of quality or hype. It instead says "well the publisher must really want this to sell and if they really want this to sell they must think it's pretty decent". That's not the same as an person's recommendation like Oprah but it's not without value. Heck the only thing surprising in this story is that there were safeguards that needed to be bypassed in the first place. I've just assumed you WERE allowed to buy up all the copies of your book to make it a bestseller.

All the more reason for networks that promote books like Goodreads.com [goodreads.com] which was recently featured in the NYT if I recall correctly. A fantastic site with all the social efficiency of Facebook before the App boom but focused on books. There are some odd trends like animated gifs haven't been that prevalent post geocities since that time I visited Tumblr and rather than discuss upcoming books in the discussion areas it's common to just post a review and have the text be your hype. Still beyond that they do some very interesting and effective work in engaging the book community.

If you're not too picky about what you read you can even use GR to get books. You enter a few contests and you'll be swimming in airplane reading in no time. Profile [goodreads.com]
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