An anonymous reader writes "As part of the 2013 edition of the MTV Movie Awards, the network announced a new category Best Hero — with the popular vote decided by the counting of hashtagged tweets and Instagram photos. The category has lately devolved into a showdown between Tolkien geeks trying to #VoteBilbo and Kirsten Stewart fans barracking for #VoteSnowWhite. Even some of the Lord of the Rings stars have joined in the campaigning. At the time of writing, Snow White leads by some 13k votes, and one site has gone so far as to create a real time tracker that logs the comparative number of votes per minute and graphs the total votes count."
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