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Why Is Angry Birds Addictive? Helsinki Pitches to Be a 'Neurogaming' Hotspot

pbahra (1889666) writes | about a year ago

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pbahra (1889666) writes "A Helsinki investment agency is making a pitch for the Finnish capital to become a center of ‘neurogaming’ – using brainwaves to control computer games. The Helsinki Business Hub is hosting a series of meetings bringing together developers from Finland’s game industry and neuroscientists from the University of Helsinki. Neuroscientists have been interested in studying why certain games are so successful and have explored just why Angry Birds, the globally successful from Finnish company Rovio was so addictive. They looked at how the music and the color affected players, down to how you don’t get punished for failures. Although brainwave-measuring technoogy is not new it’s only lately that headsets capable of detecting brainwave patterns from the surface of the head have become cheap enough to be put to commercial applications."
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