ozmanjusri (601766) writes "Apple's share of the global smartphone market fell from 23% last year to 17% share this year, the largest year-over-year decline in the iPhone's history. According to Sanford Bernstein's Toni Sacconaghi, "if Apple does not introduce a new iPhone or lower-priced phone in CQ3 [Apple's fiscal Q4], it is quite possible that iPhone's smartphone market share could drop into the single digits."
So what can Apple do? The iPhone 5S fingerprint reader isn't likely to inspire excitement, and Apple needs something startling to regain the smartphone limelight. Do they have anything else up their sleeves?"