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Taco Bell axing unpopular kids meals

Anonymous Coward writes | 1 year,10 days

0

An anonymous reader writes "Taco Bell said Monday it will stop serving kids' meals and toys, which weren't really boosting sales anyway.

The chain said it will start removing the options this month at select restaurants, and that it anticipates that no U.S. restaurants will have them by next January. Taco Bell has traditionally gone after younger men who want to load up on fast-food for cheap.

In a press release set to be issued Tuesday, Taco Bell hails itself as the first national fast-food chain to get rid of kids' meals and toys.

"Pioneering this change on our menu is a bold move for our industry, and it makes sense for Taco Bell," CEO Greg Creed is quoted as saying in a statement."

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