×

Welcome to the Slashdot Beta site -- learn more here. Use the link in the footer or click here to return to the Classic version of Slashdot.

Thank you!

Before you choose to head back to the Classic look of the site, we'd appreciate it if you share your thoughts on the Beta; your feedback is what drives our ongoing development.

Beta is different and we value you taking the time to try it out. Please take a look at the changes we've made in Beta and  learn more about it. Thanks for reading, and for making the site better!

Study: Fake Facebook 'Likes' And Twitter 'Followers' Are Misleading Consumers

dryriver (1010635) writes | about 9 months ago

1

dryriver (1010635) writes "How much do you like courgettes? According to one Facebook page devoted to them, hundreds of people find them delightful enough to click the "like" button – even with dozens of other pages about courgettes to choose from. There's just one problem: the liking was fake, done by a team of low-paid workers in Dhaka, Bangladesh, whose boss demanded just $15 per thousand "likes" at his "click farm". Workers punching the keys might be on a three-shift system, and be paid as little as $120 a year. The ease with which a humble vegetable could win approval calls into question the basis on which many modern companies measure success online – through Facebook likes, YouTube video views and Twitter followers. Channel 4's Dispatches programme will on Monday reveal the extent to which click farms risk eroding user confidence in what had looked like an objective measure of social online approval. The disclosures could hurt Facebook as it tries to persuade firms away from advertising on Google and to use its own targeted advertising, and to chase likes as a measure of approval. The importance of likes is considerable with consumers: 31% will check ratings and reviews, including likes and Twitter followers, before they choose to buy something, research suggests. That means click farms could play a significant role in potentially misleading consumers."
Link to Original Source

1 comment

Check for New Comments
Slashdot Account

Need an Account?

Forgot your password?

Don't worry, we never post anything without your permission.

Submission Text Formatting Tips

We support a small subset of HTML, namely these tags:

  • b
  • i
  • p
  • br
  • a
  • ol
  • ul
  • li
  • dl
  • dt
  • dd
  • em
  • strong
  • tt
  • blockquote
  • div
  • quote
  • ecode

"ecode" can be used for code snippets, for example:

<ecode>    while(1) { do_something(); } </ecode>
Sign up for Slashdot Newsletters
Create a Slashdot Account

Loading...