united_notions (916092) writes "A £1.2 million project, taking place across 6 UK universities (Warwick, Exeter, Nottingham, Cambridge, West England and Edinburgh), is looking to reinvent the consumer data business, enabling consumers to collect and sell their own data. From the project website: "The H.A.T digital vault (which could be server-at-home, cloud-based or a hybrid of the two) will store all data collected in the home and, crucially, all data generated by the individual is owned by the individual. This means that the data’s worth – in every sense from a ‘vertical’ dataset (such as consumption of medicine) to the relational dataset (such as the linkages between several objects e.g. food, fitness and medicine) – is owned by and can only be used with explicit permission from the individual for the time period stipulated by the individual. Such data could be exchanged with firms for personalized products or services that would enhance lives, and could inform and empower individuals for better decisions and behaviours." And if you want to get involved, they're hiring."