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The Death of the American Drive-in

Hugh Pickens DOT Com (2995471) writes | about a year ago

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Hugh Pickens DOT Com (2995471) writes "Claire Suddath writes in Businessweek that the number of drive-ins in America has dwindled from over 4,000 in the 1960s to about 360 today and since Hollywood distributors are expected to stop producing movies in traditional 35 millimeter film by the end of this year and switch entirely to digital, America’s last remaining drive-ins—the majority of which are still family-owned and seasonally operated, could soon be gone. "We have challenges that other movie theaters don’t,” says John Vincent, president of United Drive-In Theater Owners Association and the owner of Wellfleet Drive-In in Cape Cod, Mass. “We have fewer screens and can only show one or two movies a night. Now we have to spend tens of thousands of dollars just to stay in business.” According to Vincent, only 150 drive-ins have converted to digital so far—the other 210 have until the end of the year either to get with the program or go out of business. It may seem silly to fret over the fate of 210 movie theaters whose business model is outdated, even compared with regular movie theaters but Honda Motor Co. is offering help with a program called “Project Drive-In.” The car company is planning to give away five digital projectors by the end of the year. Winners will be determined by voting from the public, which can be done online through Sept. 9 at ProjectDriveIn.com. “Cars and drive-in theaters go hand in hand,” says Alicia Jones, manager of Honda & Acura social marketing, "and it’s our mission to save this slice of Americana that holds such nostalgia for many of us.""

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