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Patent trolls the subject of advertising campaign

presspass (1770650) writes | about 8 months ago

0

presspass (1770650) writes ""A group of technology and retail groups is beginning a national ad campaign targeting so-called patent trolls.

The Internet Association, National Restaurant Association, National Retail Federation and Food Marketing Institute
Patent trolls — a term known more among geeks than the general public — are about to be the target of a national ad campaign. Beginning Friday, a group of retail trade organizations is launching a radio and print campaign in 17 states.

They want to raise awareness of a problem they say is draining resources from business and raising prices for consumers."

Is the general public about to get more informed about patent trolls?"

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